Rebranding 123







Rebranding: we received the challenge to renew the transport brand 123, reformulating the visual identity and online and offline communication to adapt it to a younger and native digital audience.

The Challenge

A restaurant and drinks bar located inside the entertainment center Il Palazzo, both with an innovative proposal in the Paraguayan market and previously unheard of in the country. With the African Style theme, we received the invitation to collaborate graphically with Paraguay's first Ginkeria,  Sal Ginkeria.

The Solution

With an African proposal, contemporary dishes and a letter of authorial drinks, we developed the graphic face, the internal signs, the manifest video and the visual materials of the restaurant/ginkeria.

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